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| Preparing to draft or create a digital marketing strategy can seem like a daunting task. There are many different components to include. In the first instance write down the key objectives of your campaign. Is it to gain new business/customers? Offer a new product or a promotion? Or to raise your business profile? I have drilled down to highlight the key tactics to include. 1.) Creating A Website Depending on your business and or services, will be reflected on the number of pages to your website. Although this is really ‘quality content over ‘quantity. In order to check how search engines will crawl your website, you can create a @Google Search Console to review any errors and check that all your links can be trawled. If you are considering creating a website or updating your existing one, @blueflamedesign can support you by creating an attention-grabbing website – www.blueflamedesign.biz 2). Ensure Your Website Content Is Up-to-Date Just like when you are shopping on the high street, if you noticed an out-of-date promotion it would give you an initial negative perception of the company and might make you move onto the next shop. Ensuring your website content is up-to-date and relevant is really important for your website which is the shop window of your business. Make sure you use relevant key phrases in your copy on pages such as ‘About Us’, News, or Blog content. @GoPlanB we can support you in creating your website copy. 3.) Mobile Friendly Website We are all consumers, and we are browsing 24/7 so making sure you have a mobile-friendly website will allow you to access as many visitors as possible. Did you know that approximately half of the web traffic worldwide is from a mobile phone? In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. – (www.statista.com) 4.) Social Media Promotion When planning a marketing strategy, including social media is an integral tool. Create a plan of content to include key promotions/information and link back to your website, key content. If you’re struggling to think of social media content, @GoPlanB we can create and deliver a social media strategy for your business that allows you to have the time to focus on your wider business. 5.) Paid Advertising Paid advertising guarantees your reach and allows specific audience targeting which results in more qualified leads. An example of this is if your website is ranking low on Google search, creating a targeted advert that includes keywords will generate quality traffic to your website. It is good to test different adverts and keywords depending on the promotion to establish what works will provide more quality leads and conversions. Don’t be afraid to test different strategies. For more support with your digital marketing contact us today at laura@goplanb.co.uk. |
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